March 2020 - UK plc is under lockdown and businesses are turning to the use of video communication as never before. Even before Covid-19, the comms and technology space was evolving at breakneck speed, with manufacturers, developers and resellers releasing new products and services almost daily.
Skype was launched in 2003 - the world was at the end of the dot-com boom and video calling over IP was born. However, as with most technological innovation, the early offering can be immature and Skype was no different – especially when attempting to promote the use of video in a business environment. Data speeds were nowhere near what they are today, and many of the issues raised by users were around disconnection and poor video quality. Business generally failed to adopt it and continued to promote business travel and face-to-face meetings.
However, the idea refused to die, and in the intervening years technology and infrastructure have evolved to support this great concept. When Apple launched FaceTime – and Google launched Hangouts – the real potential of video communication in all aspects of social and business life started to crystallise and to fire users’ imaginations.
Fast forward to 2020, and with increasing numbers of millennials entering the workforce, Auditel forecast that video would continue to propagate and become the preferred channel of communication within the next 3-5 years.
In the early months of 2020 however, the paradigm shifted almost overnight. Businesses the world over are faced with dramatic change in their operating models. We are under siege from an invisible foe in the form of the Covid-19 virus, and what was considered to be a useful tool from a cost and productivity perspective has suddenly taken on a crucial role in keeping a newly isolated workforce connected. It is quite simply the only way for many businesses to continue to operate.
Providers like Zoom and BlueJeans are among the largest companies to focus solely on video in the market, however Zoom has pivoted into traditional telecoms, having launched a cloud PBX offering. On the flipside, 8×8 have launched a free version of their video meeting platform to compete with Zoom.
So, in this period of crisis management where business must come to terms with the new environment, it makes sense to call for support to help define and specify the correct solution. This is likely to be a combination of voice, instant messaging and video comms. Covid-19 may yet have a lasting and positive impact on how businesses communicate – and will deliver positive outcomes for cost, productivity and carbon emissions.